Publications and publicity materials
Videos
Video series on lifetime risk profiling: I’m Brad Luck!
(In Cantonese with English subtitles)
A short drama series about how Brad Luck (starring Kaki Sham), a character in the virtual game world, meets Olive (starring Gian Law) unexpectedly and discovers the cause of the tragedies in his life. They decide to fight misfortune by looking for ways to manage risk throughout different stages in their lives.
Video series on critical illness insurance: A True Love Story
(In Cantonese with English subtitles)
Starring up-and-coming actress Ms Sofiee Ng, the video series is a typical Korean-style love story in which the points-to-note when taking out critical illness policy are highlighted in a light-hearted way.
Closing-window TV segments on critical illness insurance
(Chinese version only)
A series of 5 episodes explains the functions of critical illness insurance and points to note when purchasing critical illness insurance. Click here to watch the videos (Chinese version only).
Promotional videos on critical illness insurance on YouTube channels (Chinese version only)
Featuring health related YouTube channel and popular KOL, the videos remind audiences of the points to be aware of when buying critical illness insurance.
Television commercial on QDAP Selection Made Easy
A television commercial talks about the function of a Qualifying Deferred Annuity Policy (QDAP). It also introduces QDAP Selection Made Easy, an online tool that helps users sort out QDAP products that suit their preferences.
Video series on Investment-Linked Assurance Scheme: Brain Teasers
A series of three animated infographics explains the features and risks of an Investment-Linked Assurance Scheme (ILAS) and how it is different from other life insurance products to help members of the public to choose a suitable insurance product.
In-programme TV segments on travel insurance
(Chinese version only)
A series of six segments about the key coverage aspects of travel insurance, and quick tips when travelling and making claims. Click here to watch the videos (Chinese version only).
Facebook video series on travel insurance
(Chinese version only)
The video series features KOL Tat Gor (達哥) when he is travelling. Net users are encouraged to select a solution for Tat Gor to deal with the different scenarios he encounters during his trip and to learn more about the coverage of travel insurance and points to note. Click here to watch the videos (Chinese version only).
Travel KOL promotion videos
(Chinese version only)
A series of six videos featuring popular travel KOLs, reminds viewers of the importance of buying travel insurance and points to be aware of when making claims. Click here to watch the videos (Chinese version only).
In-programme TV segments on home insurance
(Chinese version only)
A series of 5 episodes that explains the functions and common coverage of home insurance, and points-to-note when applying for home insurance and making claims. Click here to watch the segments (Chinese version only).
TV programme: QDAP walkthrough
(Chinese version only)
A TV programme sponsored by the Insurance Authority and produced by the Now TV Business News Channel, which explains the features of the Qualifying Deferred Annuity Policy (QDAP), provides reminders when taking out a QDAP, and introduces a practical online tool to help members of the public choose a QDAP that suits their needs. Click here to watch the programme (Chinese version only).
Video Series: The Insurance Casebook of Detective Lun
(In Cantonese with English subtitles)
A series of four episodes is about how Detective Lun (starring Yeung Wai Lun) helps potential and existing policyholders see blind spots they may otherwise overlook when buying insurance and managing their insurance policies, and how he assists the intermediary Lee Kam Bo (starring Rachel Leung) to develop into a professional insurance intermediary.
Video series: Once upon a Time for Participating Policies
(In Cantonese with English subtitles)
The series was developed with reference to Western cowboy stories. An IT man called Peter (starring Peter Chan) becomes a bounty hunter in a Western Bar. During his adventurous journey, Peter learns what to consider before taking out a participating policy.
Video Series: Cool Tips on Insurance Digital Onboarding
A series of two animated videos provides policyholders with useful tips before taking out an insurance policy online or through a video conference with an intermediary.
Video series on retirement planning and annuities
A series of three videos that explain the functions of annuities, the features of the Qualifying Deferred Annuity Policy (QDAP), and tips on how to choose a QDAP.
Educational video series on medical insurance
(Chinese version only)
A series of 10 videos that explain the functions of medical insurance and points to note when applying for medical insurance and making claims. Click here to watch the videos (Chinese version only).
Publications